A fashionable French twist in San Diego

LOULOU DAMOUR is a high-end fashion label with a twist of French chic. Zee Fields is the designer and founder behind this elegant brand. She is originally from Paris, migrated to Canada, and then transplanted to San Diego where she established Profade Apparel, a private-label manufacturer. Their clientele primarily consists of department stores and well-established brands. However, she also has had the privilege of assisting numerous young entrepreneurs in launching their own brands.

Most recently the LOULOU DAMOUR brand was launched with a Parisian touch. These wardrobe essentials are complemented with the signature scent LOULOU, Eau de Parfum. Forbes said this was one of 9 Perfume brands you need to know. More buzz is out about this San Diegan who has been in Authority Magazine and USA Today.

Last September, Fields unveiled the SS23 Collection at Fashion Week in New York. This collection consisted of three groups: Hummingbird, Fig, and Lili.

Fields said: “This collection embodies a harmony between nature, tradition, and nostalgia. We captured the spirit of the picturesque landscapes of Seube by incorporating delicate floral patterns and soft hues that evoke the delightful shades of a French summer. The pieces evoke the timeless charm of Provence, with fluid and feminine silhouettes gracefully embracing the body.”

Fields said they had a mere seven months to prepare for SS23. The experience was incredibly intense with a whirlwind of excitement and energy. She said that the only condition for participating in NYFW was to have Bennie, her mascot, join her on the runway.

The Hummingbird Collection was just released on the website and I asked her what was her inspiration. She said: “I live in Carmel Valley and in our backyard, we have a fountain. Every morning and evening, we are greeted by a delightful sight as many birds come to bathe in the water. I love watching them gracefully dance around the flowers and the trees. They come so close, displaying their vibrant colors and swift movements. Their beauty brings me immense joy, inspiring me to create the July collection in their honor.”

Talking with Fields, I asked her about her views on sustainability

“LOULOU DAMOUR prioritizes the use of organic materials in our collections, and is also committed to gradually increasing the use of recycled materials in each new collection,” she said. “LOULOU DAMOUR is proud to support the San Diego Humane Society, the White Feather Foundation, and many other causes aimed at saving pets and combating animal cruelty. All manufactured products are cruelty-free and do not contain any animal products.”

Look for LOULOU DAMOUR next at Fashion Week 2025 in London. For more information, https://louloudamour.com/.

UPCOMING EVENTS

Thursday, July 20 – Her Universe Fashion Show at Comic-Con at the Manchester Grand Hyatt Hotel. They are presented by Hot Topic and Disney. Begins at 6 p.m. and is free for San Diego Comic-Con attendees.

San Diego Swim Week, July 27-29, check the schedule for locations at SanDiegoSwimWeek.com.

Diana Cavagnaro is an internationally renowned Couture Milliner based in the San Diego area. Learn more about our hat designer, teacher, and blogger at www.DianaCavagnaro.