Is your favorite local landmark on new Monopoly San Diego Edition board game?

by Roxana Popescu

Ever wished you could own a San Diego landmark? Maybe Torrey Pines State Natural Reserve, the San Diego Zoo Safari Park or Old Town?

Starting Thursday, you can — in game board form.

A new Monopoly San Diego Edition is out, and the board is packed with places locals and tourists adore. San Diego County has so many landmarks and experiences it would be impossible to fit them all into a Monopoly board, so only 30 made the cut. Top Trumps USA, a game maker that has a licensing agreement with Hasbro, developed and is releasing this version.

The brightly colored board, with a beachy theme and photos assigned to the property rectangles, is being unveiled at the USS Midway Museum.

That is, of course, one of the properties on the board. Price: $100 Monopoly bucks.

“I think it’s going to be a tremendous amount of fun for people who live here. It’s a reflection of us, a reflection of people who live in the city,” said David Koontz, the USS Midway Museum’s director of marketing.

This game will have the standard eight metal Monopoly tokens, including the car, the dog or the cat

Top Trumps USA — which takes its name from the Top Trumps card game in the U.K. — has been rolling out city versions across the country. Portland, Detroit, Baltimore, Queens, N.Y., and Santa Barbara have games. San Diego is the newest.

“The reason why San Diego was chosen — San Diego is one of the most iconic, vibrant cities, in my opinion, in the country,” said Jennifer Tripsea, who works on client partnership for Top Trumps USA and oversaw the San Diego version’s development. “It has a perfect mix of culture, tourism and local pride, which makes it an ideal fit for any Monopoly city edition.”

San Diego has a special meaning for Tripsea. She grew up in inland Orange County and soaked up the fun on trips to the zoo, whale watching and marveling at the seals.

“San Diego definitely has a special place in my heart,” she said.

Those seals get star treatment on the board, with a rectangle called “Don’t Disturb the Seals.” It replaces the classic board’s far less cute Income Tax spot.

To choose the board’s 22 properties, Top Trumps USA asked for input last spring and got a huge response. “We received over a couple thousand suggestions,” Tripsea said. “The San Diego community is very vocal. That’s what we want. It’s very collaborative.”

The game maker then whittled down suggestions to a handful of world-famous tourist draws, like those seals, plus fish tacos, the San Diego Zoo, Balboa Park, Coronado Beach and Mission Beach. Several regional favorites made it onto the board, including Santee Lakes Recreation Preserve and the Lions, Tigers and Bears Sanctuary in Alpine.

The new Monopoly San Diego Edition board game has local attractions, including museums, parks and beaches. (Top Trumps USA)
The new Monopoly San Diego Edition board game has local attractions, including museums, parks and beaches. (Top Trumps USA)

San Diego’s curiosity and ingenuity get a nod, with rectangles for UC San Diego and museums.

“With the Midway being such an icon here in San Diego, and the game (being) a global icon, we were really excited to be a part of it,” said Koontz, with the USS Midway.

Koontz played Monopoly more than any other board game growing up and still loves it. He said it is not a game one can rush, fortunately.

“You really do get a chance to spend time with each other while you’re playing,” Koontz said. He also appreciates the randomness of it: roll the dice, draw a card and see what chance brings. “Everybody has a fair shot of winning every time you play the game.”

Longstanding San Diego businesses have spaces, too, including Geppetto’s Toys and Broken Yolk Cafe.

Broken Yolk is approaching its 50th anniversary and was a trailblazer in San Diego’s now hopping brunch scene. Some of the staff have been with the company for decades, said its director of marketing, Conner Gossel.

“The idea that Broken Yolk Cafe will now be able to play a part in people’s mornings, and perhaps in their evenings, in their games, in their holidays, is a really unique opportunity to further ingrain us into their lives,” Gossel said. “What better way to really encapsulate a brand that’s getting near its half-century mark here in San Diego than by appearing on our local version of Monopoly, one of the most successful board games ever created?”

Gossel also grew up playing Monopoly. He did so with his two brothers, in a quiet Ohio town called Beavercreek, where the “only surroundings were corn fields, forests, rivers.” Board games offered a distraction, and they’ve never lost their grip.

“Monopoly, The Game of Life, Risk — sitting down, enjoying friends, enjoying family,” he recalled. “Even as you got into your older years, just coming back for a holiday. In a lot of ways, it was a surreal kind of ‘pinch me’ moment (with) the licensees of Hasbro reaching out and saying, in some way, shape, or form, in our own research, we think that you guys could be really applicable to this opportunity.”

The board has a few less recognizable entities, including a small business named Whiskers & Wine Bar, which has a rooftop catio and offers cat yoga. The Sorrento Valley office of a company headquartered in Acton, Mass., called Insulet, which makes insulin pumps, also has a rectangle.

“That’s actually the best part of these community editions,” Tripsea said. “When people send the suggestions, we always get the obvious choices that you can essentially read off of Google. But when we create these community editions, we also find some local gems that as a San Diego native like yourself, you did not know about. So now you get to go check out and see what these places are all about, or know a little bit more about what’s happening in your community.”

She declined to say if companies can buy a place on the board.

This is not the first San Diego twist on Monopoly. One version in the 1990s had a classic board, with names adjusted for local landmarks.

These various earlier versions of Monopoly San Diego, not licensed by Top Trumps USA, featured different names, some past, some still present. The Del Mar Fair, as it was known. Scripps Bank, which was acquired in a merger. The Hotel del Coronado, The Old Globe and SDG&E have staying power. “Star 100.7,” as the station was known for about a decade starting in the 1990s, is now “Frontera 100.7,” with a different style of music.

A former San Diego Monopoly version, not created or licensed by Top Trumps USA, featured Star 100.7 and KFMB TV 8. (Lori Weisberg / The San Diego Union-Tribune)
A former San Diego Monopoly version, not created or licensed by Top Trumps USA, featured Star 100.7 and KFMB TV 8. (Lori Weisberg / The San Diego Union-Tribune)

The San Diego Union-Tribune also had a rectangle in an earlier version of the game.

But the rectangles, like the city’s most favored attractions, have changed with the sands of time.

As has the game’s focus. It was first patented as the Landlord’s Game by Lizzie Magie in the early 1900s and meant to warn against outsized corporate power. Later, the name, ownership and rules morphed into the game of today, which in turn became a classic — and the seed of the newest San Diego version.

“Notably, unlike the Monopoly we know today, Magie’s version featured two sets of rules: the Monopolist rules, which focus on individuals acquiring great wealth through property and rent, and the Prosperity rules, under which every player benefits when someone acquires wealth,” a History.com article says.

In the San Diego version, one rule prevails: have fun and enjoy America’s Finest City.

Monopoly San Diego is available for $39.99 at local stores, gift shops and attractions, as well as online at https://us.toptrumps.com/collections/monopoly.

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Andre Hobbs

Andre Hobbs

San Diego Broker | The Hobbs Valor Group | License ID: 01485241

+1(619) 349-5151

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