Photos capture enduring enthusiasm for Black Friday, the biggest shopping day of the year

by Associated Press

By The Associated Press

Black Friday kicked off the holiday shopping season with enthusiasm, despite consumer confidence in the U.S. economy falling this month in the aftermath of the federal government shutdown, weak hiring and stubborn inflation.

This is a photo gallery curated by AP photo editors.

Black Friday Shoppers wait in line to enter Macy's flagship store on Friday, Nov. 28, 2025 in New York. (AP Photo/Angelina Katsanis)
Black Friday Shoppers wait in line to enter Macy’s flagship store on Friday, Nov. 28, 2025 in New York. (AP Photo/Angelina Katsanis)
Adam Her wins the $5000 prize as he walks into Mall of America for Black Friday deals, Friday, Nov. 28, 2025, in Bloomington, Minn. (AP Photo/Adam Bettcher)
Adam Her wins the $5000 prize as he walks into Mall of America for Black Friday deals, Friday, Nov. 28, 2025, in Bloomington, Minn. (AP Photo/Adam Bettcher)
Shoppers line up to get into Mall of America for Black Friday deals, Friday, Nov. 28, 2025, in Bloomington, Minn. (AP Photo/Adam Bettcher)
Shoppers line up to get into Mall of America for Black Friday deals, Friday, Nov. 28, 2025, in Bloomington, Minn. (AP Photo/Adam Bettcher)
A shopping cart full of Barbies can be seen as shoppers browse through Kohl's department store for Black Friday, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
A shopping cart full of Barbies can be seen as shoppers browse through Kohl’s department store for Black Friday, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
Shoppers enter a Kohl's department store for Black Friday to shop for deals, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
Shoppers enter a Kohl’s department store for Black Friday to shop for deals, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
Shoppers line up to get into Mall of America for Black Friday deals, Friday, Nov. 28, 2025, in Bloomington, Minn. (AP Photo/Adam Bettcher)
Shoppers line up to get into Mall of America for Black Friday deals, Friday, Nov. 28, 2025, in Bloomington, Minn. (AP Photo/Adam Bettcher)
Eva Klein sits in the bottom of her grandmothers shopping cart as shoppers browse through Kohl's department store for Black Friday, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
Eva Klein sits in the bottom of her grandmothers shopping cart as shoppers browse through Kohl’s department store for Black Friday, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
Black Friday Shoppers browse products at Macy's flagship store in New York on Friday, Nov. 28, 2025. (AP Photo/Angelina Katsanis)
Black Friday Shoppers browse products at Macy’s flagship store in New York on Friday, Nov. 28, 2025. (AP Photo/Angelina Katsanis)
Becca Mendoza and Tammi Hines look at products as shoppers browse through Kohl's department store for Black Friday deals, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
Becca Mendoza and Tammi Hines look at products as shoppers browse through Kohl’s department store for Black Friday deals, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
The shirt of a woman who has matching shirts with 4 other friends and all shop together on Black Friday as shoppers browse through Kohl's department store for Black Friday looking for deals, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
The shirt of a woman who has matching shirts with 4 other friends and all shop together on Black Friday as shoppers browse through Kohl’s department store for Black Friday looking for deals, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
Shoppers browse through Kohl's department store for Black Friday deals, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
Shoppers browse through Kohl’s department store for Black Friday deals, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
Shoppers walk along London's most famous shopping Street, Oxford Street, on black Friday in London, Friday, Nov. 28, 2025. (AP Photo/Frank Augstein)
Shoppers walk along London’s most famous shopping Street, Oxford Street, on black Friday in London, Friday, Nov. 28, 2025. (AP Photo/Frank Augstein)

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