Photos: Black Friday & Small Business Saturday

by John Kelley, Nelvin Cepeda

Some shoppers waited as early as 4:30am to wait in line to take advantage of the huge sales savings at the Best Buy store in Mission Valley during Black Friday, Nov. 28, 2025, in San Diego, CA. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Some shoppers waited as early as 4:30am to wait in line to take advantage of the huge sales savings at the Best Buy store in Mission Valley during Black Friday. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Joseph Manneh used ChatGPT on his phone to help select a desktop computer suitable for video gaming.  Manneh and his girlfriend, Daniella Mora, were among the early morning shoppers taking advantage of the huge savings during Black Friday sales at Best Buy. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Manneh and his girlfriend, Daniella Mora, were among the early morning shoppers taking advantage of the huge savings during Black Friday sales at Best Buy. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Jason O'Connor Bigsby, 11, of Clairemont, was excited to pick up a pair of Apple AirPods on sale at Best Buy in Mission Valley during the huge savings during Black Friday.  (Nelvin C. Cepeda / The San Diego Union-Tribune)
Jason O’Connor Bigsby, 11, of Clairemont, was excited to pick up a pair of Apple AirPods on sale at Best Buy in Mission Valley during the huge savings during Black Friday.  (Nelvin C. Cepeda / The San Diego Union-Tribune)
A customer carries a 55-inch large-screen television while shopping early at Best Buy in Mission Valley during the annual Black Friday sales.  (Nelvin C. Cepeda / The San Diego Union-Tribune)
A customer carries a 55-inch large-screen television while shopping early at Best Buy in Mission Valley during the annual Black Friday sales.  (Nelvin C. Cepeda / The San Diego Union-Tribune)
Not the traditional Black Friday shopper, Donald Li took advantage of Best Buy's early store hours to tire out his daughter, Naomi Li, 2, who woke up early and was unable to go back to sleep. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Not the traditional Black Friday shopper, Donald Li took advantage of Best Buy’s early store hours to tire out his daughter, Naomi Li, 2, who woke up early and was unable to go back to sleep. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Customers wait in line to check out at Best Buy in Mission Valley during the huge savings on Black Friday.  (Nelvin C. Cepeda / The San Diego Union-Tribune)
Customers wait in line to check out at Best Buy in Mission Valley during the huge savings on Black Friday.  (Nelvin C. Cepeda / The San Diego Union-Tribune)
John Godinez and his daughter, Alyssa Godinez of Tierrasanta, have an annual tradition of shopping together during Black Friday. On this day the two were at Best Buy in Mission Valley to buy a large-screen TV, a Sony PlayStation, an Apple TV, and an iPad. (Nelvin C. Cepeda / The San Diego Union-Tribune)
John Godinez and his daughter, Alyssa Godinez of Tierrasanta, have an annual tradition of shopping together during Black Friday. On this day the two were at Best Buy in Mission Valley to buy a large-screen TV, a Sony PlayStation, an Apple TV, and an iPad. (Nelvin C. Cepeda / The San Diego Union-Tribune)
An assortment of bracelets at the Little Shop on display during Small Business Saturday this past Saturday, Nov. 29, 2025, in San Diego, CA. (Nelvin C. Cepeda / The San Diego Union-Tribune)
An assortment of bracelets at the Little Shop on display during Small Business Saturday this past Saturday, Nov. 29, 2025, in San Diego, CA. (Nelvin C. Cepeda / The San Diego Union-Tribune)
While they shopped, Gabriel Martinez (l) and Anselm Lee (r) of Talmadge chatted with Molly King, owner of the Little Shop in Barrio Logan, on Small Business Saturday on Saturday, Nov. 29, 2025, in San Diego, CA.  (Nelvin C. Cepeda / The San Diego Union-Tribune)
While they shopped, Gabriel Martinez (l) and Anselm Lee (r) of Talmadge chatted with Molly King, owner of the Little Shop in Barrio Logan, on Small Business Saturday on Saturday, Nov. 29, 2025, in San Diego, CA.  (Nelvin C. Cepeda / The San Diego Union-Tribune)
Savanna Flores (l) and Alexia Flores (r) of City Heights looked for holiday gifts at the Little Shop in Barrio Logan on Saturday, Nov. 29, 2025, in San Diego, CA.  (Nelvin C. Cepeda / The San Diego Union-Tribune)
Savanna Flores, left, and Alexia Flores of City Heights look for holiday gifts at the Little Shop in Barrio Logan on Saturday. (Nelvin C. Cepeda / The San Diego Union-Tribune)
An assortment of holiday ornaments decorate the large Christmas tree at the Casa Xovi during Small Business Saturday this past Saturday, Nov. 29, 2025, in San Diego, CA... (Nelvin C. Cepeda / The San Diego Union-Tribune)
An assortment of holiday ornaments decorate the large Christmas tree at the Casa Xovi during Small Business Saturday this past Saturday, Nov. 29, 2025, in San Diego, CA… (Nelvin C. Cepeda / The San Diego Union-Tribune)
Molly King, owner of the Little Shop in Barrio Logan, was ready for Small Business Saturday during this past Saturday, Nov. 29, 2025, in San Diego, CA.  (Nelvin C. Cepeda / The San Diego Union-Tribune)
Molly King, owner of the Little Shop in Barrio Logan, was ready for Small Business Saturday. (Nelvin C. Cepeda / The San Diego Union-Tribune)
An assortment of holiday ornaments decorate the large Christmas tree at the Casa Xovi during Small Business Saturday this past Saturday, Nov. 29, 2025, in San Diego, CA... (Nelvin C. Cepeda / The San Diego Union-Tribune)
An assortment of holiday ornaments decorate the large Christmas tree at the Casa Xovi during Small Business Saturday this past Saturday, Nov. 29, 2025, in San Diego, CA… (Nelvin C. Cepeda / The San Diego Union-Tribune)
An assortment of hats at the Nativo Gift Shop on display during Small Business Saturday in San Diego, CA. (Nelvin C. Cepeda / The San Diego Union-Tribune)
An assortment of hats at the Nativo Gift Shop on display during Small Business Saturday in San Diego, CA. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Bryan Carbajal and Natalie Quellar of Orange County stopped at Casa Xovi in Barrio Logan to shop for holiday gifts and souvenirs on Saturday, Nov. 29, 2025, in San Diego, CA. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Bryan Carbajal and Natalie Quellar of Orange County stopped at Casa Xovi in Barrio Logan to shop for holiday gifts and souvenirs on Saturday, Nov. 29, 2025, in San Diego, CA. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Customers walked abut Barrio Logan during Small Business Saturday on, Nov. 29, 2025, in San Diego, CA. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Customers walked abut Barrio Logan during Small Business Saturday. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Rodney Schwan of Hillcrest shopped at Casa Xovi in Barrio Logan for holiday gifts during this past Small Business Saturday in San Diego, CA. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Rodney Schwan of Hillcrest shopped at Casa Xovi in Barrio Logan for holiday gifts during Small Business Saturday. (Nelvin C. Cepeda / The San Diego Union-Tribune)

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